From Supervillains to Superbrands: Jesse Wroblewski's Unconventional Marketing Wisdom

Carl Anderson

Mar 10, 2024

In this episode of the SaaS Growth Podcast, host Carl Anderson sits down with Jesse Wroblewski, author of "Marketing for Supervillains" and founder of Decommoditize. Together, they explore unconventional branding strategies aimed at helping businesses differentiate themselves in crowded markets.

Jesse introduces the concept of marketing like a supervillain, emphasizing the importance of outsmarting rather than outspending competitors. He shares insights from his book, highlighting the significance of authenticity in branding and the need to find a unique selling proposition (USP).

The discussion delves into Jesse's agency, Decommoditize, and its mission to help brands accentuate their differentiators and avoid commoditization. Jesse also shares his perspective on the resurgence of direct mail marketing and the importance of creativity in branding, regardless of B2B or B2C focus.

Offering valuable advice for entrepreneurs, Jesse emphasizes the need for self-awareness and effective communication of unique value propositions. Tune in to this insightful episode for actionable strategies on standing out in today's competitive business landscape.