Curveball Crushers: Joelle Kaufman Redefines Leadership and Success in the SaaS Industry

In this episode of the SaaS Growth Podcast, host Carl Anderson chats with Joelle Kaufman, the founder of GTM Flow, a consultancy dedicated to helping SaaS companies achieve scalable growth. Joelle draws on her extensive tech background from the mid-90s to present, offering insights into her innovative Curveball Method – a strategic framework for navigating unexpected challenges. They explore key strategies, including the role of customer success, targeting buyers with urgency triggers, and building accountability within teams. Joelle also unveils her upcoming six-month program, Curveball Crushers, aimed at equipping leaders to thrive with the Curveball approach. Tune in to gain practical strategies for boosting growth and efficiency in SaaS.

Episode Highlights:

• 00:00 – Introduction and Guest Welcome
• 00:45 – Joelle Kaufman's Journey into Tech
• 03:18 – The Curveball Method Explained
• 05:58 – Applying the Curveball Method in Business
• 09:07 – Identifying and Leveraging Urgency Triggers
• 17:59 – Customer Success and Marketing Alignment
• 25:33 – Experimentation and Leadership
• 30:36 – Conclusion and Upcoming Program

Tune in to learn about:

• Joelle’s journey in tech and the development of GTM Flow
• The Curveball Method, a framework to tackle unexpected business challenges
• Effective ways to identify urgency triggers in your buyer’s journey
• The essential role of customer success and alignment with marketing
• How Joelle's Curveball Crushers program can support leaders in implementing these strategies

Curveball Crushers – Website
Five Strategies To Drive Growth And Efficiency (Free Giveaway) – Website

GTM Flow – Website
Joelle Kaufman – LinkedIn
Carl Anderson – Website | Twitter