Product-Led Growth (PLG) is a go-to-market strategy that relies on using the product itself to drive user acquisition, activation, retention, and expansion. Instead of relying solely on traditional sales and marketing tactics, a PLG approach puts the product at the center of the customer experience. For SaaS businesses, this can
SaaS pricing: it's both art and science. Nail it, and you fuel growth. Flub it, and you risk leaving money on the table or, worse, pricing yourself out of the market. As a SaaS founder or leader, getting your pricing strategy right is absolutely crucial. Let's dive into optimizing your
Customer segmentation is the secret sauce that can transform your SaaS marketing campaigns from a shot in the dark to a laser-focused bullseye. It's all about understanding that not all customers are created equal and tailoring your approach to resonate with their specific needs and pain points. Why Customer Segmentation
Freemium. It's a word that can either excite or terrify SaaS founders. On one hand, the idea of offering a free version of your product to attract a massive user base is incredibly appealing. On the other, the potential for losing out on revenue and supporting a bunch of non-paying
Introduction: Why Your SaaS Website is Your Most Important Salesperson Think of your SaaS website as your always-on, never-tiring sales representative. It's the first point of contact for many potential customers, and it plays a crucial role in shaping their perception of your product and company. A well-designed website doesn't
Introduction: The Vital Role of Feedback in SaaS Success In the fast-paced world of SaaS, success hinges on understanding what users truly want. User feedback is not just a box to tick; it is the lifeblood of any thriving SaaS product. Imagine building a product without knowing if it meets
Introduction: Why A/B Testing is Vital for SaaS Growth A/B testing, often referred to as split testing, is one of the most powerful methods available to SaaS companies looking to drive growth. This data-driven technique allows businesses to compare two versions of a web page, email, or app
This article provides 10 practical tips for small to medium business owners on how to implement effective content marketing strategies despite busy schedules. Focusing on clear goals, audience understanding, and efficiency, these tips help simplify the content creation process.
In the latest episode of the SaaS Growth Podcast, Carl sits down with Brandon Lutz, B2B Advertising and Offline Media expert to unpack the often-overlooked role of offline advertising in the B2B SaaS world. Brandon has consulted for top global b2b brands like Miro, Indeed, and Amazon to help them
In the SaaS world, growth isn’t just about acquiring new customers; it’s about keeping them. Churn is one of the most significant challenges SaaS companies face. Reducing churn means extending customer relationships, increasing lifetime value, and creating advocates for your brand. Here’s how SaaS companies can build
For SaaS companies, sales demos are often the critical touchpoint where prospects decide whether to become paying customers. But as your lead volume grows, relying on manual demos for each prospect becomes unsustainable. Automating your sales demos not only helps scale your sales efforts, but it also significantly boosts lead
In this episode, we dive into middle-of-the-funnel strategies with Rolly Keenan, Chief Revenue Officer at Tegrita, a consultancy specializing in this often-overlooked aspect of SaaS growth.
Your SaaS onboarding process is the most crucial part of the customer journey. Get it right, and you’ll convert trial users into loyal customers. Get it wrong, and churn rates will soar, with customers abandoning your platform before they even see the value. If you want to grow your
The first few moments a customer interacts with your SaaS product can make or break your relationship with them. Onboarding sets the stage for everything that follows—if it’s clunky or unclear, customers are more likely to churn before they ever see the full value of your product. This
In this episode of the SaaS Growth Podcast, host Carl Anderson chats with Joelle Kaufman, the founder of GTM Flow, a consultancy dedicated to helping SaaS companies achieve scalable growth. Joelle draws on her extensive tech background from the mid-90s to present, offering insights into her innovative Curveball Method – a
SaaS businesses live and die by their numbers. If you want to ensure your SaaS is growing and profitable, tracking the right metrics is essential. Without visibility into key performance indicators (KPIs), you’re flying blind—and your competitors are probably outperforming you. Here are the 5 key metrics you
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